ABOUT THE DATABASE

The CBSS Database comprises in-depth demographic and psychographic information gathered from students who have responded to surveys distributed annually to secondary schools nationwide.

Participation in the survey process is purely voluntary, and is not linked to testing or other performance evaluation activities.

CBSS offers you the freshest, most up-to-date data.
To ensure we have the most up-to-date information about students as early as possible in the school year, surveys are deployed to schools timed to arrive at the beginning of the fall term.  Additional surveys are then mailed throughout the school year so we can continue building and updating the file.
 
Comprehensive Demographic and Psychographic Information
By selecting from over 20 criteria (see the following list) and more than 270 variables, you can identify those college bound students most likely to be interested in your institution.    

• Name and Address
• E-Mail address
• Gender
• Graduation Year
• Date of Birth
• Parent’s First Name
• Grade Point Average
• Level of Courses Taken
• Type of College the Student Plans to Attend
• Denominational College/University
• College Specialties
• Career Interest / Intended Major
• Sports / Activities Participation
• Ethnic Background
• Religious Affiliation
• Language Spoken in the Household
• Military Preference
• Computer Ownership
• Housing Preference
• Income
• Telephone Number
• Geographical Selections (State, County, SCF, Zip Code)
• Cross Section (Nth)
• Interest in Receiving Financial Aid Information

To begin searching the CBSS database for potential leads, click Initiate A Search on the sidebar.  Then complete and submit the CBSS Student Profile Selection Form.

NOTE:  The CBSS secondary school database is guaranteed to be 97% deliverable.  To maintain a high standard of accuracy, addresses are run through the Postal Service’s Address Standardization and National Change of Address programs during initial input and thereafter on a quarterly basis.