Strategic Opportunities for Colleges and Universities

After several years of intensive development and steady growth, the CBSS college-bound database has become an essential resource for colleges and universities seeking total market coverage based upon their own institutional search criteria. In addition the CBSS professional team is prepared to work with clients to analyze objectives, identify target profiles, develop strategies, and then execute marketing plans utilizing a total solutions approach. Here are the key strategic opportunities provided by CBSS:
 
 

	Total Market Coverage - The CBSS database includes a huge proportion of the college-bound market that is absolutely unavailable through any of the other major college-bound databases. Thus, CBSS student searches are an essential component for any college or university planning to achieve total coverage of its own student market.
	Synthesized-List Search Campaign - CBSS provides methodological and technological support to eliminate duplicate records from other searches, and ultimately to develop a state-of-the-art synthesized-list search campaign. This strategic approach facilitates the use of predictive marketing strategies, and also tends to enhance direct marketing results at the lowest possible cost.
	Early Release Dates - Secondary school students are surveyed annually in all 50 states between the months of September and March, and student response information is added weekly to the CBSS database. CBSS offers early release date options for its college and university clients, which provides opportunities to reach college-bound students first and ahead of the competition in order to establish market primacy.
	Early Identification Talent Searches - For secondary school students, CBSS has increasingly become the search service of choice particularly for the most proactive and self-directed college-bound students. As an example, over 70% of the freshman and sophomore respondents to the survey utilized by CBSS have reported grade point averages of A+, A, A-, B+, or B. In addition the vast majority of CBSS freshman, sophomore, and junior respondents cannot be identified at their respective grade levels through any of the national testing services - or through any other national college-bound database.
	Free Email Addresses - Electronic marketing has become a key supplemental component for most of the successful enrollment management programs. A significant percentage of CBSS database records include email addresses, which are available at no additional charge to clients - and they are delivered directly to clients, which is not always the case with other vendors.
	Geo-Demographic Income Targeting - The CBSS professional team assists clients with a wide range of strategically formatted search options and selections - including geo-demographic income targeting. At CBSS, student searches are typically customized and often sequentially refined in response to the unique needs and special opportunities of its client.
	Competitive Pricing - CBSS offers the most competitive pricing available through any of the major national college-bound databases, and at CBSS there are no hidden costs. What is more, CBSS advises it's clients on cost-efficiency and high-probability search strategies, which is all part of the CBSS total solutions approach.
	Continuing Education/Transfer Student Searches - CBSS also assists clients with direct marketing campaigns that target non-traditional student populations and transfer student cohorts.