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Mr. Allan is the President of College Bound Selection
Service. For almost 20 years he has provided leadership within
the Admissions Marketing and College Recruitment Lead Generation
Industry. Prior to Accepting a Position with CBSS, Clayton
was the Vice President of Townsend Publishing for 13 years. From
1992 to 2005 he managed the design, marketing, and distribution
of the industries oldest recruitment publication--College Outlook
Magazine. Also, during this time Clayton developed several
other lead generating pubs including (In Concert, Transitions,
Creative Outlook, Eclectic, Achieve, and College Outlook's Home
School Edition). He also developed , designed, marketed,
promoted and distributed several interactive CD-ROMs that
were present in Blockbusters for several successful years. As
the Internet matured in the mid 90's he partnered with College
Net out of Portland, Oregon. TOP's website was one of the
1st college websites focusing on linking students to their school
of choice by state and interest. He negotiated another
agreement between Townsend and Tri Com Pictures whereby Tri Com
developed a custom television commercial which aired on several
programs that fit the high school target demographic. These
commercials lasted for 10 years and created part of the traffic
necessary for TOP's website to prosper.
Clayton utilized many data sources during his long
stint with TOP, including the College Board, American Student
List, and College Bound Selection Service. In
2005 CBSS ask him to join their team, to expand their operations regionally. At
1st he worked out of his home, but within 120 days--he had staffed an office
of 4 in Kansas City and built a head of steam that would propel CBSS's Customer
Base. By year end College Bound more than doubled the number of customers
throughout the Midwest and other regions that he managed. In 2007 Mr. Allan
was promoted to President of CBSS. Clay's degree in Business Administration
and experience with almost every aspect of Marketing directed toward the recruitment
of high school and college students has prepared him well professionally---but
his core values which center around trust and commitment and a huge belief
regarding work ethic and service will be the platform he will use to
continue CBSS's Mission to be the best list service available.
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