STRATEGIC ADVANTAGES

for Colleges and Universities

CBSS helps colleges and universities plan and execute customized student search efforts in several important ways.  The College Bound Database includes a significant number of records not available on any other College Bound database and provides the wide range of demographic and psychographic data which is so essential to institutions as they seek to reach their target market. The professionals at CBSS work with each client to analyze their objectives, profile their target markets, help them develop strategies, and execute their marketing plans to maximize their results.

Following are the key strategic advantages provided by CBSS:

Best Available Market Coverage
The College Bound Database includes a significant number of unique college bound student records that are not included in any of the other major college-bound databases.  Utilizing names from the College Bound Database is essential if you wish to achieve the best available coverage of your target student population.

Early Release Dates
Getting there first - ahead of your competition - is critical to direct marketing success. To ensure the College Bound Database has the most up-to-date information about students as early as possible in the school year, surveys are deployed and timed to arrive at school at the start of the fall term; then new information is added to the database every week.  This attention to school start dates and quick information turnaround enables CBSS to get the data to you first, so you can reach your target market before your competition.

Merge Purge
Duplicate names on your mail file can be a source of confusion and a waste of marketing dollars.  CBSS can ensure the records you receive from us are 100% unique and unduplicated by using suppression files you provide to eliminate duplicates on our College Bound File.

Talent Searches
You can identify talented students as early as their freshman year of high school using the selects available in our information-rich College Bound Database.  Choose students by grade point average, honors won, honors programs in which they are involved and honors-level courses they are taking  - all by specific graduation year.

Free E-mail Addresses
E-mail marketing is an important component in the integrated marketing strategies of most successful enrollment management programs.  When you order the College Bound file from CBSS for direct mail purposes,  e-mail addresses (when available) are included for your use at no additional charge.

Geo-Demographic Income Targeting
Geo-Demographic Income Targeting is another benefit provided by the CBSS professional team.  At CBSS, student searches are customized in response to your specific geographic requirements.

Competitive Pricing
CBSS offers the most competitive pricing available through any of the major national college-bound databases, and at CBSS there are no hidden costs.  Additionally, we can advise you on cost-efficient practices and search strategies.  This is the CBSS total solutions approach.

Continuing Education Student Searches